MARKETING OF RAISINS IN WESTERN MAHARASHTRA
About Book
The economic activities relating to exchange and distribution have been known since antiquity. But while many features of trade and commerce are connected with the dim past, one of the most important developments in modern economics is the recognition of the increasing significance of marketing. The sources of food and raw materials are flung far and wide. This interdependence of different centers presupposes an efficient system of marketing. Formerly, commodities were produced for home consumption but now a day’s large numbers of commodities are produced for sale and export.
Under the barter system surplus produce was interchanged between the parties concerned. It was only after the introduction of money that markets came into existence. Agricultural marketing was of little importance under subsistence farming. But the commercialization of agriculture gave rise to marketing.
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